Yes, I've seen this advert a few times on TV......"I love the sixties"!......didn't we all!!, when Bab's said to me 'what's Cilla doing an insurance advert for, she certainly dosen't need the money', I said that she was probably asked as her own beloved Husband, Bobby, died prematurely.
From what I've read in her Biography Cilla's definitely a one Man Woman as Bobby was her entire World.....